Animation, Art Direction, Branding, Creative Direction, Experiential, Illustration, Interactive, Live, Motion Graphics, Music, Print, Text, Video, VJing, Work

Piñata! – conceptual event

Immersive, fun party concept with original communication.
Developed from 2009 to 2011.

Motivated by a stagnant nightclub scene in Buenos Aires, Argentina, we set upon making the party we would have loved to attend. The concept was simple: fun itself, a gathering of people wanting to have fun just for the sake of it.

It may sound trivial, but you would not believe how many events are just about being there “because it’s cool”, and this party tried to erradicate that notion from the scene.
With the help of ligh-hearted and original videoflyers and social media communication, which were quite a first for local events, managing to create a niche for the party starting it from scratch, attaining “legendary” status.